| Title | PENGARUH KUALITAS PELAYANAN BENGKEL DAN PROSEDUR PENANGANAN KLAIM ASURANSI KENDARAAN BERMOTOR TERHADAP KEPUASAN PELANGGAN DI PT ASURANSI ALLIANZ UTAMA INDONESIA |
|---|---|
| Author | FEBRIANSYAH |
| Abstract | Tujuan dari penelitian ini untuk mengetahui faktor kepuasan pelanggan saat mengajukan klaim di PT Asuransi Allianz Indonesia Serta mengetahui pengaruh dari kualitas pelayanan bengkel dan prosedur penanganan klaimnya Berdasatkan permasalahan tersebut maka dirumuskan sebuah hipotesis H Kualitas pelayanan bengkel berpengaruh positif dan signifikan terhadap kepuasan pelanggan PT Asuransi Allianz Utama Indonesia, H: Prosedur penanganan klaim berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan H, Kualitas pelayanan bengkel dan prosedur penanganan klaim memiliki pengaruh yang positif dan signifikan dengan kepuasan pelanggan di PT Asuransi Allianz Utama Indonesia Uji statistik menggunakan SPŠS (Statistical Package for The Social Scienses) ver 24. Metode statistik yang digunakan yaitu parametrik dengan uji t ( pengujian variabel secara partial ) dengan membandingkan nilai t hitung dengan t tabel serta nilai signifikansi & uji f (pengujian secara simultan / bersama) untuk mengetahui pengaruh masing masing variabel bebas (X1 & X:) terhadap variabel terikat (Y). Tingkat kesalahan atau alpha yang digunakan dalam penelitian ini yaitu a = 0.05 perhitungan variabel kualitas pelayanan & prosedur penangnan klaim di PT Allianz Utama Indoncsia thitung =4.205 >t (abej = 1.990 dan nilai sig 0.000067 (1%) < 0.05 schingga dapat disimpulan (HO ditolak Ha diterima) kualitas pelayanan bengkel memiliki pengaruh yang positif dan signifikan terhadap kepuasan pelanggan, sedangkan variabel prosedur penanganan klaim memiliki nilai t 1.990 dan nilai sig 0 001 (1%) < 0.05 . Berdasarkan hasil perhitungan diperoleh hitue sebesar 44.282 sedangkan Fshel diperoleh sebesar 3.07 schingga dapat dikatakan Fsirung (5%). Hasil Asuransi hitung = 3,313 > 1 tahrel > Fr (44.282 > 3.07). Berdasarkan hasil tersebut variabel saling berpengaruh secara simultan. Artinya balhwa variabel Kualitas Pelayanan Bengkel dan Prosedur Penanganan Klaim secara bersama-sama memiliki pengaruh terhadap Kepuasan Pelanggan. Kata Kunci : Kualitas palayaan, Prosedur penanganan, Kepuasan, SPSS, Signifikansi. |
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