| Title | PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS TERTANGGUNG PRODUK ASURANSI KEBAKARAN DI PT ASURANSI PURNA ARTANUGRAHA CABANG JAKARTA 1 |
|---|---|
| Author | STEFANUS RANUDYA P. |
| Abstract | The research is to answer the issue of the extent of the influence of the quality of service and loyalty in PT Asuransi Purna Artanugraha in 2012-2015. The purpose of this research is to gain empirical evidence of factors that influence customer satisfaction as the dependent variable. Independent variables used in this study is the loyalty and service quality. The initial hypothesis of this study is the effect on customer satisfaction. The study found that the loyalty affect customer satisfaction for fire insurance, while the quality of service for fire insurance less affect customer satisfaction. At the same time, loyalty and quality of service have an effect on customer satisfaction in PT Asuransi Purna Artanugraha, contributions given by both variables together was 11.3%. For enterprises, improving the quality of personnel marketing by attending seminars, training and continuing education, and improve the quality of the products according to the market survey and advertise products that belong in a variety of media, the the auto company's revenue will rise to its full potential and the company's costs will be reduced. Keywords : service quality, customer satisfaction, loyalty, fire insurance. |
Repository Admin | 22 Apr 2021
Administrator | 04 Mar 2021
This study aims to determine and test for the influence of understanding, income levels and community perception about the potential for fires in densely populated areas to interest in buying fire ins...
Repository Admin | 23 Mar 2021
Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan pengetahuan terhadap sikap masyarakat dalam pembelian produk asuransi jiwa Syariah di lingkungan RW 13 Desa Cihideung Udik Bogor. Sampel...
Repository Admin | 01 Apr 2021
Penelitian ini bertujuan untuk mengetahui pengaruh hasil underwriting dan hasil investasi terhadap laba rugi usaha. Penelitian dilakukan terhadap perusahaan asuransi umum PT. Bosowa Asuransi periode 2...
Repository Admin | 22 Apr 2021
Administrator | 09 Mar 2021
Asuransi Mikro merupakan produk yang ditujukan kepada masyarakat berpenghasilan rendah khususnya pelaku UMKM sebagai mekanisme perlindungan atas risiko keuangan yang dihadapi. Pelaku UMKM rentan sekal...
Administrator | 12 Mar 2021
Penelitian ini bertujuan untuk mengetahui dan menguji adanya pengaruh dari Tingkat Pendapatan dan Persepsi Jemaat GBI SOHO Pancoran terhadap Minat Beli Produk Asuransi Kendaraan Bermotor. Penelitian i...
Repository Admin | 23 Mar 2021
Asuransi Usaha Tani merupakan produk asuransi yang belum banyak dikenal di Indonesia, khususnya kalangan para petani padi. Program Asuransi Usaha Tani ini diharapkan bisa menjadi solusi bagi risiko-ri...
Repository Admin | 01 Apr 2021
Repository Admin | 01 Apr 2021
In general insurance, the process of insurance closing through insurance brokers is as follows. Insurance companies will get quotation slip from brokers via email. Then the underwriter at the insuranc...
Administrator | 04 Mar 2021
This study aims to determine and test for the influence of understanding, income levels and community perception about the potential for fires in densely populated areas to interest in buying fire ins...
Administrator | 12 Mar 2021
Penelitian ini bertujuan untuk mengetahui dan menguji adanya pengaruh dari Tingkat Pendapatan dan Persepsi Jemaat GBI SOHO Pancoran terhadap Minat Beli Produk Asuransi Kendaraan Bermotor. Penelitian i...
Repository Admin | 25 Jan 2023
Dengan melaksanakan Pogram magang “Internship Challenge” yang diadakan oleh Badan Pusat Statistik Provinsi DKI Jakarta yang kemudian di tempatkan kembali di Badan Pusat Statistik Kota Jakarta Timur, p...
Repository Admin | 02 Mar 2021
This paper was concerning with the dimension reduction over data with two multivariable sets of variables. We examined the robustness of four schemes of variable reduction with respect to the degree o...
Repository Admin | 02 Mar 2021
Outlier is an object that has unique characteristics compared with other objects. Detection of outlier needs to be
performed in order to avoid errors in decision-making related to data. Another reaso...
Administrator | 17 Mar 2021
FIRDHA LINTANG KIRANA. Pelaksanaan Prinsip Utmost Good Faith Dengan Menggunakan Proses Model Keputusan Pembelian Konsumen Pada Penutupan Asuransi Kendaraan Bermotor. Dibimbing oleh Drs. Agus Subrata,...
Repository Admin | 02 Mar 2021
Repository Admin | 01 Apr 2021
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kecepatan konfirmasi akseptasi treaty terhadap kepuasan pelanggan. Penelitian dilakukan pada perusahaan reasuransi PT. Reasura...
Repository Admin | 24 Feb 2023
Repository Admin | 23 Mar 2021
Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan pengetahuan terhadap sikap masyarakat dalam pembelian produk asuransi jiwa Syariah di lingkungan RW 13 Desa Cihideung Udik Bogor. Sampel...