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Repository STMA Trisakti

PERBEDAAN MINAT BELI ASURANSI MIKRO ANTARA PELAKU UMKM KECIL DAN MENENGAH DI KELURAHAN HARAPAN BARU, BEKASI UTARA

CUT ZAHRA RIZKI ANISA ADIPARSYA

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Title PERBEDAAN MINAT BELI ASURANSI MIKRO ANTARA PELAKU UMKM KECIL DAN MENENGAH DI KELURAHAN HARAPAN BARU, BEKASI UTARA
Author CUT ZAHRA RIZKI ANISA ADIPARSYA
Abstract Asuransi Mikro merupakan produk yang ditujukan kepada masyarakat berpenghasilan rendah khususnya pelaku UMKM sebagai mekanisme perlindungan atas risiko keuangan yang dihadapi. Pelaku UMKM rentan sekali terkena risko kerugian terutama pelaku UMKM di Kelurahan Harapan Baru, Bekasi Utara. Sebagian besar pelaku UMKM tersebut masih tidak peduli terhadap risiko yang mungkin terjadi. Perilaku pelaku UMKM di lokasi tersebut masih sangat rendah. Minat beli asuransi mikro UMKM menengah sama dengan minat beli asuransi mikro pelaku UMKM Kecil. Hasil uji penelitian didapat t-hitung : 1,543 dan t-tabel : 1,99897, t-hitung < t-table artinya H0 diterima H1 ditolak yaitu tidak ada perbedaan minat beli asuransi mikro antara pelaku UMKM kecil dan UMKM menengah di Kelurahan Harapan Baru, Bekasi Utara. Kata kunci: Minat Beli, Asuransi Mikro, Pelaku UMKM Kecil dan UMKM Menengah.
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Repository Admin | 25 Aug 2021
This research is to answer the problem how big the net of property insurance premium properly all risk, marine hull and motor vehicle partially at the same time have an effect on to undervriting resul...

EVALUASI PERKEMBANGAN PENJUALAN PRODUK ASURANSI OTOMATE (STUDI KASUS PADA PT ASURANSI CENTRAL ASIA CABANG LATUMENTEN JAKARTA BARAT)

Repository Admin | 02 Sep 2021
The purpose of this study was to determine the development of product sales Otomate PT Asuransi Central Asia Branch Latumenten West Jakarta. The author's research and writing by using qualitative meth...

PENGARUH MOBILE APPLICATION TMCONNECT DAN SALES TRAINING TERHADAP KINERJA TENAGA PENJUALAN ASURANSI DI PT TOKIO MARINE LIFE INSURANCE INDONESIA CABANG JAKARTA

Repository Admin | 01 Apr 2021
Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh mobile application tmconnect dan sales training terhadap kinerja tenaga penjualan asuransi. Penelitian ini dilakukan di PT Tokio Marine L...

ANALISIS HUBUNGAN ANTARA BIAYA DISTRIBUSI PEMASARAN PADA PENDAPATAN PREMI DI PT. JASINDO TAKAFUL KANTOR CABANG MENTENG JAKARTA

Repository Admin | 31 Aug 2021
Distribution marketing justified within just based on syariah principle is the distribution marketing honest, transparent, and explaining what the. In it there is no element lies and fraud both in ter...

PREDIKSI KREDIBILITAS BUHLMAN-STRAUB TERHADAP PENETAPAN PREMI BERSIH ASURANSI KESEHATAN KUMPULAN

Repository Admin | 31 Aug 2021
Credibility theory is a rate making process which allows actuary to adjust the future premiums according to the past experience. In credibility theory, there are three approaches to determine estimate...