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PENGARUH KUALITAS PELAYANAN DAN PENYELESAIAN KLAIM TERHADAP KEPUASAN PELANGGAN ASURANSI KENDARAAN BERMOTOR PADA PT. ASURANSI BANGUN ASKRIDA

Sri Subagja Apriyanto

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Title PENGARUH KUALITAS PELAYANAN DAN PENYELESAIAN KLAIM TERHADAP KEPUASAN PELANGGAN ASURANSI KENDARAAN BERMOTOR PADA PT. ASURANSI BANGUN ASKRIDA
Author Sri Subagja Apriyanto
Abstract This research is for knowing the effect of service quality and claim settlement toward customers satisfaction of pt asuransi bangun askrida. This research used quantitative description method. 60 samples were taken as respondents by answering the questioners for customers of pt asuransi bangun askrida. To analyze this research, writer used validation test, reliable test, double regression, and classic assuming test, data processing used SPSS version 24. This research show quality service variabel score thitung 3,612 > ttabel 2,003. So, hypothesis which accepted is independent variable (quality service) as partial (individual) has significant effect of dependent variable. (Customer Satisfaction), while quality service variable score thitung 5,205 > ttabel 2,003 so hypothesis 0 which accepted is independent variable (quality service) as partial (individual) doesn't have significant effect of dependent variable (claim settlement). Keywords : Service quality, claim settlement, customers satisfaction
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