| Title | DAMPAK PANDEMI COVID-19 PADA PEMILIK RISIKO PELAKU EKONOMI MIKRO DAN STRATEGI PENANGULANGAN RISIKO |
|---|---|
| Author | Fanny Novika, Awaludin Gumbira |
| Date Issued | 03/02/2021 |
| Subject | Ekonomi Mikro |
| Abstract | Penyebaran virus korona memperlemah kegiatan ekonomi khususnya pada kegiatan ekonomi mikro. Pelaku ekonomi mikro yaitu sektor rumah tangga, Usaha Mikro Kecil Menengah (UMKM) dan korporat perlu merancang strategi guna melakukan mitigasi risiko agar tetap dapat bertahan. Perancangan strategi dapat dilakukan mengacu pada kajian aplikasi proses manajemen risiko sesuai SNI ISO 31000. Pengidentifikasian risiko dapat ditelusuri melalui kerangka kerja dan proses yang dilakukan pada masing-masing sektor. Strategi yang dapat dilakukan pada sektor rumah tangga keluarga adalah dengan mempertahankan faktor produksi dan efektivitas konsumsi. Strategi yang dapat dilakukan pada sektor UMKM adalah efektivitas produksi dan adaptasi strategi marketing. Pada sektor korporasi, manajemen risiko berpusat pada unit khusus yang menangani mitigasi risiko dengan melakukan kordinasi pada masing-masing unit pelaksana |
| Journal Link | http://ejournal.stma-trisakti.ac.id/index.php/prosiding/article/view/44 |
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