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PENGARUH PERSEPSI PRODUK ASURANSI KENDARAAN BERMOTOR DAN TINGKAT PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI KENDARAAN BERMOTOR PADA NASABAH PT QBE GENERAL INSURANCE INDONESIA

VICARINA GUSLI

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Title PENGARUH PERSEPSI PRODUK ASURANSI KENDARAAN BERMOTOR DAN TINGKAT PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI KENDARAAN BERMOTOR PADA NASABAH PT QBE GENERAL INSURANCE INDONESIA
Author VICARINA GUSLI
Date Issued 07/23/2019
Subject Asuransi Kendaraan Bermotor
Abstract Penelitian ini bertujuan untuk mengetahui dan menguji pengarub persepsi produk asuransi kendaraan bermotor dan tingkat pendapatan terhadap keputusan pembelian asuransi kendaraan bermotor pada nasabah PT QBE General Insurance Indonesia, Penelitian ini dilakukan pada perusahaan PT QBE General Insurance Indonesia. Populasi dalam penelitian ini adalah nasabah asuransi kendaraan bermotor. Sampel yang digunakan adalah data responden sebanyak 75 responden. Teknik analisis data yang digunakan adalah Regresi Linier Berganda yang diolah menggunakan perangkat lunak SPSS 20. Hasil pengujtan analisis data menunjukan bahwa : (1) Terdapat pengaruh secara simultan dan signifikan antara persepsi produk aisuransi kendaraan bermotor dan tingkat pendapatan terhadap keputusan pembelian nasabah asura0si kendaraan bermotor (2) Kedua variabel bebas memiliki pengaruh sceara parsial dan signifikan terhadap kepulusan pembelian nasabah. (3) Besar pengaruh kedua variabel bebas diuji dalam koufisien deteiminasi scbesar 45.3 % Sehingga dapat dikatakan bahwa pengaruh sebesar 54,7 %% dapat dipengaruhi oleh faktor lain yang tidak diuji dalam penelitian ini. Kata kunci : Persepsi Produk. Iingkat Pendapatan dan Keputusan Pembelian.

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Admin | 24 Aug 2021
Bancassurance kegiatan mendistribusikan produk asuransi melalui bank, saluran distribusi ini membantu bank untuk mendapatkan keuntungan berupa imbal jasa dan juga membantu bank dalam melindungi agun...

FAKTOR-FAKTOR YANG MEMPENGARUHI MASYARAKAT KOTA CIANJUR DALAM MEMILIH ASURANSI KESEHATAN

Repository Admin | 23 Aug 2021
This study is aimed to determine there is a relationship between factors education, environment, income and knowledge that influencing Cianjur people to have health insurance program and dominan fac...

PENGARUH BEBAN KLAIM DAN BEBAN USAHA TERHADAP LABA USAHA PT ASURANSI BINAGRIYA UPAKARA

Putri Melati Kresna Dewi | 14 Jun 2021
Penelitian ini bertujuan untuk mengetahui beban klaim, dan beban usaha terhadap laba usaha.Penelitian dilakukan terhadap perusahaan asuransi PT. Asuransi Binagriya Upakara Indonesia. Metode yang dig...

PROSES PENERBITAN POLIS ASURANSI KEBAKARAN DI PT BOSOWA ASURANSI

Admin | 21 Jun 2021
PT Bosowa Insurance is one of the general insurance companies. One type of insurance product is fire insurance. This work practice report aims to find out the process for issuing fire insurance poli...