| Title | ANALISIS UPAYA PENINGKATAN PRODUKSI PREMI ASURANSI KEBAKARAN PADA SALURAN DISTRIBUSI BANK DI WILAYAH JAKARTA (STUDI KASUS DI PT ASURANSI WAHANA TATA CABANG JAKARTA KAYU PUTIH) |
|---|---|
| Author | MUHAMMAD ADITAMA |
| Abstract | "Every insurance company must have a distribution channel in selling its products to the buyers. Lots of distribution channels are used by insurance companies, One of the most common distribution channels is the bank distribution channel. The bank distribution channel is a distribution channel that plays an important role in contributing premiums in the company. The mechanism of the bank's distribution channel is poured into an agreement between the insurance company and the bank The agreement is usually called bancassurance. Every bancassurance has different conditions for each class of business. In this case what is used is the class business fire insurance. After the cooperation agreement (bancassurance), the bank did not immediately give the business to the insurance company. Need an approach from insurance companies in each work area to be able to build good relationships with the bank. So that the bank gives its business to insurance companies in the class business fire insurance in each of its working areas. Therefore an appropriate strategy is needed as an effort to increase the production of fire insurance premiums in the bank's distribution channel." Keywords : Bancassurance, Fire Insurance, Distribution |
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