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PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP MASYARAKAT TENTANG ASURANSI TERHADAP MINAT PEMBELIAN PRODUK ASURANSI JIWA DI PERUMAHAN TAMAN MALAKA, KAV. DKI, DUREN SAWIT.

Reki Agiseptana

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Title PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP MASYARAKAT TENTANG ASURANSI TERHADAP MINAT PEMBELIAN PRODUK ASURANSI JIWA DI PERUMAHAN TAMAN MALAKA, KAV. DKI, DUREN SAWIT.
Author Reki Agiseptana
Abstract This study aimed to determine wether motivation, perception, and attitude simultaneously affected to intention of buying for life’s insurance product, Population in this research are people at Perumahan Taman Malaka, Kav. DKI, Duren Sawit with 80 people as a respondents. Sampling technique is using simple random sampling and the analysis technique used is descriptive analysis. independent variable are motivation, percetion, and attitude while the dependent variable is intention to buy. To determine the direct and indirect motivation, perception, and attitude towards intention to buy life’s insurance product using multiple regression analysis technique The analysis technique used in this research is multiple regression linear analysis with siginificant 0,05. This analysis technique is used to analyze the influence motivation, perception, and attitude toward towards intention to buy life’s insurance product either partially or simultaneously. The partial test result of motivation, perception, and attitude > t-table with significance less than the alpha 0,05 which determine that motivation, perception, and attitude have a positif influence towards intention to buy. The result of calculation on simultaneous test is obtained that F count > from F table, while significance < from alpha at 0,05. The coefficient of determination 0.609 or 60,9%. Keywords : motivation, perception, attitude and intention to buy
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Repository Admin | 01 Apr 2021
Penelitian ini berjudul Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Asuransi Kendaraan Bermotor pada PT Asuransi Central Asia Syariah. Tujuan penelitian ini adalah untu...

LAPORAN MAGANG PADA BADAN PUSAT STATISTIK (BPS) WILAYAH KOTA JAKARTA TIMUR

Repository Admin | 25 Jan 2023
Dengan melaksanakan Pogram magang “Internship Challenge” yang diadakan oleh Badan Pusat Statistik Provinsi DKI Jakarta yang kemudian di tempatkan kembali di Badan Pusat Statistik Kota Jakarta Timur, p...

SIMULASI PEMODELAN PELUANG KEBANGKRUTAN (RUIN PROBABILITY) PERUSAHAAN ASURANSI DENGAN ANALISIS PENDAPATAN PREMI DAN BEBAN KLAIM

Repository Admin | 23 Mar 2021
Peluang kebangkrutan pada sebuah perusahaan asuransi diartikan sebagai suatu keadaan dimana total beban klaim yang harus dibayarkan lebih besar jumlahnya daripada pendapatan premi ditambah modal awal...

PENERAPAN STANDARD OPERATING PROCEDURE (SOP) UNDERWRITING ASURANSI PENGANGKUTAN BARANG PADA PT ASURANSI WAHANA TATA

Admin | 24 Jun 2021
In this study, the authors conducted the identification of marine cargo products. Marinecargo of any insurance cover must be in accordance with the standard operating procedure of PT Asuransi Wahana...

PROSES SERTIFIKASI AGEN INDIVIDU DI PT ASURANSI JIWA CENTRAL ASIA RAYA

Administrator | 16 Mar 2021
The background of this research is to find out the process of certification of individual agents at PT Asuransi Jiwa Central Asia Raya. The process is carried out through the sales support department....

PENGARUH BEBAN KLAIM DAN HASIL INVESTASI TERHADAP CADANGAN KLAIM PADA PERUSAHAAN ASURANSI UMUM DI INDONESIA PERIODE 2011-2016

Admin | 24 Jun 2021
Penelitian ini bertujuan untuk mengetahui pengaruh beban klaim dan hasil investasi terhadap cadangan klaim. Penelitian dilakukan terhadap perusahaan asuransi umum di Indonesia.Uji analisis yang digu...