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PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP MASYARAKAT TENTANG ASURANSI TERHADAP MINAT PEMBELIAN PRODUK ASURANSI JIWA DI PERUMAHAN TAMAN MALAKA, KAV. DKI, DUREN SAWIT.

Reki Agiseptana

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Title PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP MASYARAKAT TENTANG ASURANSI TERHADAP MINAT PEMBELIAN PRODUK ASURANSI JIWA DI PERUMAHAN TAMAN MALAKA, KAV. DKI, DUREN SAWIT.
Author Reki Agiseptana
Date Issued 06/13/2017
Subject motivasi, persepsi, sikap, asuransi jiwa
Abstract This study aimed to determine wether motivation, perception, and attitude simultaneously affected to intention of buying for life’s insurance product, Population in this research are people at Perumahan Taman Malaka, Kav. DKI, Duren Sawit with 80 people as a respondents. Sampling technique is using simple random sampling and the analysis technique used is descriptive analysis. independent variable are motivation, percetion, and attitude while the dependent variable is intention to buy. To determine the direct and indirect motivation, perception, and attitude towards intention to buy life’s insurance product using multiple regression analysis technique The analysis technique used in this research is multiple regression linear analysis with siginificant 0,05. This analysis technique is used to analyze the influence motivation, perception, and attitude toward towards intention to buy life’s insurance product either partially or simultaneously. The partial test result of motivation, perception, and attitude > t-table with significance less than the alpha 0,05 which determine that motivation, perception, and attitude have a positif influence towards intention to buy. The result of calculation on simultaneous test is obtained that F count > from F table, while significance < from alpha at 0,05. The coefficient of determination 0.609 or 60,9%. Keywords : motivation, perception, attitude and intention to buy

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Admin | 12 Aug 2021
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TINGKAT GRADIEN PADA LAPORAN KEUANGAN UNTUK MENGUKUR KINERJA KEUANGAN PT REASURANSI NASIONAL INDONESIA PERIODE 2013-2017

Repository Admin | 01 Apr 2021
Kinerja keuangan merupakan satu di antara dasar penilaian mengenai kondisi keuangan perusahaan yang dilakukan berdasarkan analisis terhadap rasio keuangan perusahaan. Kinerja keuangan dapat melihat k...

PROSES ENTRY DATA ASURANSI PROPERTI PT ASURANSI NIPPONKOA INDONESIA

Repository Admin | 23 Nov 2021
The title “Data Entry Processing at PT Asuransi Nipponkoa Indonesia” especially in the Property insurance line of business is chosen to describe the importance tasks and roles of Inputer and its impac...

ANALISIS BIPLOT UNTUK RETURN ON ASSETS (ROA) DAN RETURN ON EQUITY (ROE) PADA PERUSAHAAN ASURANSI JIWA NASIONAL

Administrator | 19 Mar 2021
AMELIA SAPTYARANI, Analisis Biplot Untuk Return On Asset Dan Return On Equity Pada Perusahaan Asuransi Jiwa Nasional. Dibimbing oleh Ibu Fanny Novika, M.Si dan Bapak I Nyoman Winata, S.E,M.M. Anal...

PENGARUH BEBAN KLAIM DAN TINGKAT INFLASI TERHADAP CADANGAN KLAIM ASURANSI HARTA BENDA PADA PERUSAHAAN ASURANSI UMUM DI INDONESIA

Admin | 24 Jun 2021
This study aimed to find out the influence of claim burden and inflation rate to claim reserve of property insurance in general insurance companies in Indonesia. Population in this study is annual f...