| Title | PROSES PEMASARAN PRODUK ASURANSI RUMAH IDAMAN (ASRI) DI PT ASURANSI CENTRAL ASIA CABANG DUTA MERLIN |
|---|---|
| Author | QAMARA MARITTA FAUZA |
| Abstract | The work practices report discusses the marketing process of property insurance products in PT Asuransi Central Asia branch of Duta Merlin that's ASRI (Asuransi Rumah ldaman). Marketing process is the main thing that must be carried out properly and correctly in order to achieve the production target set for the branch office. The marketing process of ASRI consist of maintaining good relations with insurance agents, insurance brokers and customer, carrying vut explainations about insurance product, doing survey and analysis of subject matter of insurance, carrying out maintenance on business extensions. The aspects that need to be considered, namely handling business resources by each team; ability to the that process, appearance of a marketer and extensive knowledge of a marketer makes this marketing process run in accordance with the applicable Standard Operating Procedure and can be implemented with efficient and effective. With this report, the reader is expected to be able to gain an understanding of the marketing process of ASRI, solve the technical and non-technical problems, and be able to develop the marketing skills of insurance product. Keywords : ASRI, business, insurance, process, marketing |
Repository Admin | 01 Apr 2021
Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan merupakan badan hukum yang dibentuk untuk menyelenggarakan program Jaminan Kesehatan Nasional dengan tujuan memproteksi seluruh masyarakat. Fasilita...
Repository Admin | 22 Apr 2021
Putri Melati Kresna Dewi | 15 Jun 2021
If an insurance company wants to increase premium production and profit growth, the thing to do is to determine the right marketing strategy according to the character of the business dan the selectio...
Repository Admin | 15 Apr 2021
Putri Melati Kresna Dewi | 22 Jun 2021
Penelitian ini bertujuan untuk mengetahui pengaruh pendapatan premi neto,
beban klaim neto, dan beban usaha terhadap laba usaha. Penelitian dilakukan
terhadap perusahaan asuransi PT. China Taiping I...
Repository Admin | 01 Apr 2021
Admin | 23 Jun 2021
Penelitian ini bertujuan untuk mengetahui hubungan pendapatan premi
agen dan pendapatan premi penjualan langsung dengan pendapatan premi asuransi
kendaraan bermotor di PT. Asuransi Jasindo Cabang De...
Repository Admin | 01 Apr 2021
Repository Admin | 22 Apr 2021
Repository Admin | 01 Apr 2021
Repository Admin | 24 Jun 2021
PT Asuransi Central Asia Divisi Syariah merupakan perusahaan yang begerak di
bidang asuransi kerugian yang didirikan sejak tahu 2004. Broker merupakan salah
satu saluran distribusi yang dipilih dan...
Repository Admin | 18 Nov 2021
Repository Admin | 15 Jun 2021
An insurance broker is a professional that helps consumers and business research and select the best insurance policies for life, health, property and automobile protection, An insurance broker work f...
Admin | 25 Aug 2021
zulhayker | 16 Mar 2021
Redemption is the process of terminating an insurance contract stated in the policy before the end of insurance I maturity I expiration, so that it meets administrative and legal requirements. Redempt...
Repository Admin | 12 Apr 2023
Terbitnya buku ini diharapkan dapat memberi kontribusi yang positif dalam ilmu pengetahuan dan tentunya memberikan nuansa yang berbeda dengan buku lain yang sejenis serta saling menyempurnakan pada se...
Admin | 19 Aug 2021
The purpose of this study is to determine the ratio of brokerage fee
based on facultative and treaty business and to know how big the comparison or
the difference between the two business. This stud...
Repository Admin | 03 Aug 2021
Tujuan penclitian ini adalah untuk mengetahui besarnya pengaruh pengetahuan produk nsuransi dan dava beli secara bersama-sama terhadap minat beli polis asuransi pada masvarakat di Kota Bogor. Peneliti...
Repository Admin | 08 Jun 2022
In recent years, general insurance companies have received attention from the public due to their denial of trust, the weakness of human capital, and physical capital goods. This denial has reduced th...
Admin | 24 Aug 2021
Bancassurance kegiatan mendistribusikan produk asuransi melalui bank, saluran
distribusi ini membantu bank untuk mendapatkan keuntungan berupa imbal jasa dan
juga membantu bank dalam melindungi agun...