| Title | PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN PRODUK ASURANSI MIKRO PERSONAL ACCIDENT (PA) PADA PT ASURANSI XYZ |
|---|---|
| Author | REMIA MAHRESA |
| Abstract | Understanding of consumer behaviour is absolutely necessarry especially at insurance world that is so rapidly and quickly create higher intensity of competition, ad it became important for makerketer. This study aimed to determine wether cultural factors, social, personal, and psychology simultaneously affected to decision of using for insurance micro produt for personal accident in PT Asuransi XYZ. Population in this research are all insurance business of PT Asuransi XYZ.The sample were subjected to experiments as many as 60 respondents. As for the processing of the data were analyzed to test validiy and reabilit usisng Alpha Cronbach formula with the help of computer program SPSS 22 for windows. Analysis techique used multiple linear regression analysis. From the analysis it was found that variabel factor of cultural, social, personal and psychological simultaneously together have a significant influence towards the decision of using for insurance micro produt for personal accident and cultural variabel has dominant influence of using for insurance micro produt for personal accident. Keywords : cultural factors, social factors, personal factors, psychological factors, and the purchasing decision |
Admin | 05 Aug 2021
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh dan kontribusi pendapatan premi neto, beban klaim neto, dan beban operasional terhadap laba bersih perusalaan asuransi jiwa di Indonesi...
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This research aims to examine the connection corporate image and quality service
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Admin | 24 Aug 2021
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Repository Admin | 24 Jun 2021
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Admin | 05 Aug 2021
Research based on the type of problem under study, the authors classify into types of survey research that takes a sumple from a population and use the data value of training and cmployee performance...
Admin | 09 Aug 2021
This thesis examines the income and expenses of insurance business to net income which are converted in the form of underwriting ratio, loss ratio, and return on assets so this rescarch title is the I...
Repository Admin | 05 Aug 2021
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Repository Admin | 23 Dec 2021
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will be easier to be accepted by the societ...
Admin | 10 Aug 2021
Penelitian ini bertujuan untuk mengetahui dan menguji hubungan pelayanan klaim
asuransi kendaraan bermotor dan pada bengkel rekanan dengan kepuasan
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Repository Admin | 23 Aug 2021
Money laundering crime is a process or action that aims to conceal or disguise the origin of money or property that was obtained from the proceeds of crime which is converted into a property that seem...
Admin | 25 Aug 2021
The primary objectives of this thesis is to learn whether the Altman Z – Score
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Repository Admin | 23 Jun 2021
"Protection of low income people are required in risk management efforts. For example : the protection afforded to rice farmers through a miero insurance such as weather index insurance to protected t...
Repository Admin | 01 Apr 2021
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Admin | 30 Jun 2021
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Repository Admin | 09 Sep 2021
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