| Title | PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN PRODUK ASURANSI MIKRO PERSONAL ACCIDENT (PA) PADA PT ASURANSI XYZ |
|---|---|
| Author | REMIA MAHRESA |
| Date Issued | 08/24/2016 |
| Subject | KEPUTUSAN KONSUMEN, ASURANSI MIKRO PERSONAL ACCIDENT (PA), FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS |
| Abstract | Understanding of consumer behaviour is absolutely necessarry especially at insurance world that is so rapidly and quickly create higher intensity of competition, ad it became important for makerketer. This study aimed to determine wether cultural factors, social, personal, and psychology simultaneously affected to decision of using for insurance micro produt for personal accident in PT Asuransi XYZ. Population in this research are all insurance business of PT Asuransi XYZ.The sample were subjected to experiments as many as 60 respondents. As for the processing of the data were analyzed to test validiy and reabilit usisng Alpha Cronbach formula with the help of computer program SPSS 22 for windows. Analysis techique used multiple linear regression analysis. From the analysis it was found that variabel factor of cultural, social, personal and psychological simultaneously together have a significant influence towards the decision of using for insurance micro produt for personal accident and cultural variabel has dominant influence of using for insurance micro produt for personal accident. Keywords : cultural factors, social factors, personal factors, psychological factors, and the purchasing decision |
| Name : | BAB I.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.16 MB | Description : | Bab 1 |
| Name : | BAB II.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.34 MB | Description : | Bab 2 |
| Name : | BAB III.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.28 MB | Description : | Bab 3 |
| Name : | BAB IV.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.60 MB | Description : | Bab 4 |
| Name : | BAB V.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.23 MB | Description : | Bab 5 |
| Name : | DAFTAR PUSTAKA.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.05 MB | Description : | Daftar Pustaka |
| Name : | HAL. JUDUL-min (6).pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.78 MB | Description : | Judul |
| Name : | Lampiran 1.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.16 MB | Description : | Lampiran 1 |
| Name : | Lampiran 2 hal 79-81.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.30 MB | Description : | Lampiran 2 |
| Name : | lampiran 3.pdf | Format : | Please Sign in to download file | |
|---|---|---|---|---|
| Size : | 0.40 MB | Description : | Lampiran 3 |
Admin | 12 Aug 2021
Penelitian ini bertujuan untuk melihat hubungan belief dan keterpaan informasi
dengan nasabah existing pada produk asuransi surety bond. Variable independen
dalam penelitian ini adalah belief dan ke...
Admin | 01 Jul 2021
Penelitian ini bertujuan untuk mengetahui perbandingan jumlah klaim dari penerapan warranty
vessel classed and class maintained during period of insurance dan vessel classed and class
maintained at...
Repository Admin | 01 Apr 2021
Tesis ini bertujuan untuk menganalisa hasil perbandingan pencadangan klaim dengan 3 (tiga) metode yang berbeda, selanjutnya judul penelitian ini adalah Analisa Perbandingan Pencadangan Klaim Asuransi...
Repository Admin | 24 Jun 2021
PT Asuransi Central Asia Divisi Syariah merupakan perusahaan yang begerak di
bidang asuransi kerugian yang didirikan sejak tahu 2004. Broker merupakan salah
satu saluran distribusi yang dipilih dan...
Repository Admin | 16 Jun 2021
Surety Bond is an innovative product that is offered by the insurance company as a takeover attempt the potential risk of loss that may be experienced by one of the parties, generally the owner of the...
Admin | 12 Aug 2021
Penelitian ini bertujuan untuk mengetahui hubungan pendapatan premi agen dan
broker dengan peningkatan premi asuransi surety bond. Penelitian dilakukan terhadap
perusahaan asuransi PT. Bosowa Asuran...
Repository Admin | 01 Apr 2021
Admin | 30 Jun 2021
Penelitian ini berjudul Hubungan Pemahaman dan Persepsi Risiko Terhadap Minat
Beli Polis Asuransi Kebakaran Pada Masyrakat Di Kelurahan Kedung Halang, Bogor,
penelitian ini bertujuan untuk mengetahu...
Admin | 19 Aug 2021
The purpose of this study is to determine the ratio of brokerage fee
based on facultative and treaty business and to know how big the comparison or
the difference between the two business. This stud...
Repository Admin | 06 Sep 2021
Admin | 10 Aug 2021
Penelitian ini bertujuan untuk mengetahui pengaruh pendapatan premi
dan biaya komisi terhadap laba bersih pada 8 perusahaan asuransi yang tercatat
di bursa efek Indonesia periode 2011-2017. Metode y...
Repository Admin | 17 Jun 2021
The work practices report discusses the marketing process of property insurance products in PT Asuransi Central Asia branch of Duta Merlin that's ASRI (Asuransi Rumah ldaman). Marketing process is the...
Repository Admin | 03 Aug 2021
Penelitian ini bertujuan untuk mengetahui pengaruh Pendapatan Premi bruto dan Cadangan Teknis terhadap Laba Bersih. Penelitian ini dilakukan terhadap perusahaan reasuransi PT. Reasuransi Indonesia Uta...
Repository Admin | 04 Aug 2021
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh aset, liabilitas dan hasil underwriting terhadap tingkat solvabilitas perusahaan asuransi umum dari tahun 2013- 2017. Data yang digunak...
Putri Melati Kresna Dewi | 15 Jun 2021
If an insurance company wants to increase premium production and profit growth, the thing to do is to determine the right marketing strategy according to the character of the business dan the selectio...
Admin | 10 Aug 2021
Penelitian ini dilakukan untuk mencari tahu hubungan antara Pendapatan Premi Neto dan Hasil Investasi terhadap Laba Bersih PT Asuransi Ramayana Tbk. Data sekunder diperoleh dari laporan keuangan perus...
Admin | 23 Aug 2021
Admin | 24 Aug 2021
The problem in this research is: How is mapping of products portfolios motor
vehicles sharia by XYZ Insurance using Matrix Boston Consulting Group (BCG).
The purpose of this study is: to analyze map...
Repository Admin | 24 Jun 2021
This thesis aims to (1) analyze the effect of premium revenue and claim expenses against the income of PT Asuransi BRIngin Life Sharia (2) determine the influence of premium income and claims expenses...
Repository Admin | 24 Jun 2021
Penelitian ini bertujuan untuk mengetahui hubungan kualitas pelayanan dengan loyalitas konsumen, mengetahui hubungan citra perusahaan dengan loyalitas konsumen, mengetahui hubungan antara kualitas pel...