| Title | PENGARUH KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS TERTANGGUNG PRODUK ASURANSI KEBAKARAN DI PT ASURANSI PURNA ARTANUGRAHA CABANG JAKARTA 1 |
|---|---|
| Author | STEFANUS RANUDYA P. |
| Abstract | The research is to answer the issue of the extent of the influence of the quality of service and loyalty in PT Asuransi Purna Artanugraha in 2012-2015. The purpose of this research is to gain empirical evidence of factors that influence customer satisfaction as the dependent variable. Independent variables used in this study is the loyalty and service quality. The initial hypothesis of this study is the effect on customer satisfaction. The study found that the loyalty affect customer satisfaction for fire insurance, while the quality of service for fire insurance less affect customer satisfaction. At the same time, loyalty and quality of service have an effect on customer satisfaction in PT Asuransi Purna Artanugraha, contributions given by both variables together was 11.3%. For enterprises, improving the quality of personnel marketing by attending seminars, training and continuing education, and improve the quality of the products according to the market survey and advertise products that belong in a variety of media, the the auto company's revenue will rise to its full potential and the company's costs will be reduced. Keywords : service quality, customer satisfaction, loyalty, fire insurance. |
Admin | 05 Aug 2021
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh dan kontribusi pendapatan premi neto, beban klaim neto, dan beban operasional terhadap laba bersih perusalaan asuransi jiwa di Indonesi...
Admin | 19 Aug 2021
This research aims to examine the connection corporate image and quality service
motor vehicle insurance to customer satisfaction of PT Asuransi Staco Mandiri main branch
Office Jakarta. The data us...
Admin | 23 Aug 2021
Admin | 24 Aug 2021
The author raised this theme because the warehouse occupation have a lot
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Admin | 10 Aug 2021
Penelitian ini bertujuan untuk mengetahui dan menguji hubungan pelayanan klaim
asuransi kendaraan bermotor dan pada bengkel rekanan dengan kepuasan
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Admin | 05 Aug 2021
Research based on the type of problem under study, the authors classify into types of survey research that takes a sumple from a population and use the data value of training and cmployee performance...
Admin | 09 Aug 2021
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Repository Admin | 24 Jun 2021
Penelitian ini dilakukan untuk mencari tahu hubungan antara Rasio
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Repository Admin | 05 Aug 2021
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Repository Admin | 15 Dec 2021
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Admin | 10 Aug 2021
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asuransi kendaraan bermotor dan pada bengkel rekanan dengan kepuasan
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Repository Admin | 23 Aug 2021
Money laundering crime is a process or action that aims to conceal or disguise the origin of money or property that was obtained from the proceeds of crime which is converted into a property that seem...
Admin | 25 Aug 2021
The primary objectives of this thesis is to learn whether the Altman Z – Score
model and the Springate model can be used to predict an insurance company’s
financial distress and the difference betwe...
Repository Admin | 23 Jun 2021
"Protection of low income people are required in risk management efforts. For example : the protection afforded to rice farmers through a miero insurance such as weather index insurance to protected t...
Repository Admin | 01 Apr 2021
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adalah kuantitatif, hasil dan kesimpulan...
Admin | 30 Jun 2021
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Repository Admin | 09 Sep 2021
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Admin | 03 Aug 2021
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