| Title | HUBUNGAN PERHATIAN TERHADAP ASURANSI DAN PERSEPSI TENTANG ASURANSI DENGAN MINAT MASYARAKAT RW 03 DESA CILANGKAP KABUPATEN PURWAKARTA UNTUK BERASURANSI SYARIAH |
|---|---|
| Author | MELIA DEWI KOMALA |
| Abstract | Penelitian ini bertujuan untuk mengetahui dan menguji hubungan perhatian terhadap asuransi dan persepsi tentang asuransi dengan minat masyarakat Rw 03 desa Cilangkap Kabupaten Purwakarta untuk berasuransi syariah. Penelitian ini dilakukan di salah satu desa di kabupaten Purwakarta. Populasi dalam penelitian ini adalah warga masyarakat di desa Cilangkap kabupaten Purwakarta. Sampel yang digunakan adalah data responden sebanyak 70 responden. Teknik analisis data yang digunakan adalah analisis koefesien korelasi, koefesien determinasi serta persamaan regresi sederhana dan berganda yang diolah menggunakan perangkat lunak SPSS 20. Hasil pengujian analisis data menunjukan bahwa: (1) hipotesis pertama dengan koefesien korelasi ry1 menunjukan nilai sebesar 0,777; koefesien determinasi r2y1 sebesar 0,604 dan thitung sebesar 10,190 lebih besar dari ttabel sebesar 1,667 dengan kesimpulan tolak H0; (2) hipotesis kedua dengan koefesien korelasi ry2 menunjukan nilai sebesar 0,751; koefesien determinasi r2y2 sebesar 0,564 dan t hitung sebesar 9,374 lebih besar dari ttabel sebesar 1,667 dengan kesimpulan tolak H0; (3) serta hipotesis ketiga dengan koefesien korelasi Ry(1,2) menunjukan nilai sebesar 0,788; koefesien determinasi R2y(1,2) sebesar 0,621 dan Fhitung sebesar 54,896 lebih besar dari Ftabel sebesar 3,13 dengan kesimpulan tolak H0. Kata Kunci : Perhatian terhadap Asuransi, Persepsi tentang Asuransi, Minat Berasuransi Syariah |
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