| Title | HUBUNGAN PERSEPSI RISIKO DAN PENDAPATAN MASYARAKAT DENGAN KEPUTUSAN PEMBELIAN PRODUK ASURANSI KENDARAAN BERMOTOR DI RW:007 KELURAHAN SERUA INDAH KOTA TANGERANG SELATAN |
|---|---|
| Author | ANGGITA RAHMATINA |
| Date Issued | 03/23/2021 |
| Subject | RISIKO |
| Abstract | Penelitian ini bertujuan untuk mengetahui hubungan persepsi dan pendapatan masyarakat dengan keputusan pembelian asuransi kendaraan Bermotor pada masyarakat di RW:07 Serua Indah Tangerang Selatan. Populasi dalam penelitian ini adalah masyarakat di RW:07 Serua Indah Tangerang Selatan. Hasil dan kesimpulan dalam penelitian ini menunjukkan secara parsial (uji t) variabel persepsi risiko (X1) tidak berhubungan dengan keputusan pembelian asuransi kendaraan bermotor (Y) hal ini dibuktikan dengan nilai signifikansi t sebesar 0.138 > 0.05 dan pendapatan masyarakat (X2) berhubungan dengan keputusan pembelian asuransi kendaraan bermotor (Y) hal ini di buktikan dengan nilai signifikansi t sebesar 0.000 < 0.05. Pengujian secara simultan (uji F) pendapatan dan persepsi dengan keputusan pembelian produk asuransi kendaraan bermotor dengan F hitung sebesar 126.043 > 3.25 F tabel, dan nilai signifikansi F sebesar 0.000< 0.05. Hasil analisis dalam penelitian ini menunjukan bahwa secara uji koefisien determinasi (R square) diperoleh 0.875 atau 87.5% artinya bahwa variabel persepsi risiko dan pendapatan masyarakat mempunyai hubungan sebesar 87.5% dengan keputusan pembelian asuransi kendaraan bermotor dan sebagian besar lainnya 12.5% dipengaruhi oleh berbagai faktor lain yang tidak dijelaskan pada penelitian ini |
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| Size : | 1.77 MB | Description : | lampiran |
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