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PENGARUH STATUS KEPESERTAAN PROGRAM JKN (BPJS KESEHATAN) DAN TINGKAT PENDAPATAN TERHADAP MINAT MASYARAKAT DALAM MEMBELI PRODUK ASURANSI KESEHATAN (NON BPJS) DI WILAYAH JAKARTA TIMUR

RIMA MELATI

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Title PENGARUH STATUS KEPESERTAAN PROGRAM JKN (BPJS KESEHATAN) DAN TINGKAT PENDAPATAN TERHADAP MINAT MASYARAKAT DALAM MEMBELI PRODUK ASURANSI KESEHATAN (NON BPJS) DI WILAYAH JAKARTA TIMUR
Author RIMA MELATI
Abstract Penelitian ini bertujuan untuk mengetahui dan menguji adanya pengaruh dari status kepesertaan JKN (BPJS Kesehatan) dan tingkat pendapatan terhadap minat masyarakat dalam membeli produk asuransi kesehatan (Non BPJS) di wilayah RW 06 Kelurahan Cawang, Jakarta Timur. Penelitian ini dilakukan di RW 06 Kelurahan Cawang, Jakarta Timur. Populasi dalam penelitian ini adalah masyarakat RW 06 ini sendiri. Sampel yang dipakai sebagai bahan pengujian ada sebanyak 217 masyarakat. Teknik analisis data yang digunakan adalah analisis regresi linier berganda untuk melihat pengaruh masing-masing variabel secara parsial (Uji t) dan pengaruh secara bersama-sama (Uji F) serta mengetahui besaran pengaruhnya dengan metode koefisien determinasi dengan menggunakan perangkat lunak SPSS 25. Hasil pengujian ini menunjukkan bahwa kedua variabel berpengaruh secara signifikan baik secara parsial maupun secara bersama-sama, namun besaran pengaruhnya terbilang cukup kecil sehingga perlu penelitian lanjutan mengenai minat membeli asuransi kesehatan dipadukan dengan variabel lainnya.
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