| Title | PENGARUH PENGETAHUAN DAN PERSEPSI TERHADAP MINAT BELI ASURANSI USAHA TANI PADA PETANI PADI DI DESA PILANGSARI KECAMATAN JATITUJUH KABUPATEN MAJALENGKA |
|---|---|
| Author | DIAN DESI DERIA AUSTIN |
| Abstract | Asuransi Usaha Tani merupakan produk asuransi yang belum banyak dikenal di Indonesia, khususnya kalangan para petani padi. Program Asuransi Usaha Tani ini diharapkan bisa menjadi solusi bagi risiko-risiko pertanian khususnya pada pertanian padi. Penelitian ini berjudul Pengaruh Pengetahuan dan Persepsi Terhadap Minat Beli Asuransi Usaha Tani Pada Petani Padi di Desa Pilangsari Kecamatan Jatitujuh Kabupaten Majalengka, penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan dan persepsi terhadap minat beli asuransi usaha tani. Penelitian ini dilakukan di desa Pilangsari kec. Jatitujuh, kab. Majalengka. Variabel yang digunakan dalam penelitian ini adalah variabel independen yaitu pengetahuan dan persepsi sedangkan untuk variabel dependen nya yaitu minat beli asuransi usaha tani. Nilai probabilitas yang digunakan adalah 0.05. Kesimpulan dalam penelitian ini menunjukan bahwa uji t secara parsial (uji statistik t) untuk variabel Pengetahuan (X1) berpengaruh terhadap Minat Beli Asuransi Usaha Tani (Y) hal ini di buktikan dengan nilai signifikansi t sebesar 0.000 < 0.05 dan Persepsi (X2) berpengaruh dengan Minat Beli Asuransi Usaha Tani (Y) hal ini di buktikan dengan nilai signifikansi t sebesar 0.000 < 0.05. Pengujian secara simultan (Uji Statistik F) variabel independen yaitu pengetahuan dan persepsi terhadap variabel dependen yaitu Minat Beli Asuransi Usaha Tani Di Desa Pilangsari, dengan memiliki F-hitung sebesar 422.461 > 3.13 dari F-tabel, dan nilai signifikansi F sebesar 0.000 < 0.05 dari nilai alfa. Artinya variabel independen Pengetahuan dan Persepsi memiliki pengaruh dengan variabel dependen yaitu Minat Beli. Hasil analisis dalam penelitian ini menunjukan bahwa secara uji koefisien determinasi (R square) di peroleh 0.926 atau 92,6% yang artinya bahwa variabel Pengetahuan dan Persepsi mempunyai pengaruh sebesar 92,6% dengan Minat Beli dan sebagian besar lainnya 7,4% dipengaruhi oleh berbagai faktor lain yang tidak dijelaskan pada penelitian ini. |
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