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PENGARUH MOTIVASI DAN PENGETAHUAN TERHADAP SIKAP MASYARAKAT DALAM PEMBELIAN PRODUK ASURANSI JIWA SYARIAH DI LINGKUNGAN RW 13 DESA CIHIDEUNG UDIK, BOGOR

ICHSAN PRABOWO

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Title PENGARUH MOTIVASI DAN PENGETAHUAN TERHADAP SIKAP MASYARAKAT DALAM PEMBELIAN PRODUK ASURANSI JIWA SYARIAH DI LINGKUNGAN RW 13 DESA CIHIDEUNG UDIK, BOGOR
Author ICHSAN PRABOWO
Date Issued 12/10/2020
Subject Motivasi
Abstract Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan pengetahuan terhadap sikap masyarakat dalam pembelian produk asuransi jiwa Syariah di lingkungan RW 13 Desa Cihideung Udik Bogor. Sampel dalam penelitian ini adalah masyarakat di RW 13 Desa Cihideung Udik Bogor. Pengumpulan data dilakukan dengan kuesioner disebarkan langsung ke masyarakat di RW 13 Desa Cihideung Udik Bogor sebanyak 80 kuesioner. Metode statistik menggunakan uji validasi, uji reliabilitas, uji asumsi klasik dan dengan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh motivasi terhadap sikap masyarakat dalam pembelian poduk asuransi jiwa syariah, terdapat pengaruh pengetahuan terhadap sikap masyarakat dalam pembelian poduk asuransi jiwa Syariah, terdapat pengaruh motivasi dan pengetahuan secara simultan terhadap sikap masyarakat dalam pembelian poduk asuransi jiwa syariah. Variabel motivasi dan variabel pengetahuan secara Bersama-sama memberikan pengaruh terhadap variabel sikap masyarakat dalam pembelian produk asuransi jiwa syariah sebesar 39,5%.

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