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PENGARUH KUALITAS PELAYANAN KLAIM KECELAKAAN DIRI (PERSONAL ACCIDENT) TERHADAP KEPUASAN NASABAH PT. ASURANSI XYZ

SELVY SALVETI KALUMBANG

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Title PENGARUH KUALITAS PELAYANAN KLAIM KECELAKAAN DIRI (PERSONAL ACCIDENT) TERHADAP KEPUASAN NASABAH PT. ASURANSI XYZ
Author SELVY SALVETI KALUMBANG
Abstract The objectives of this research is to determine the effect of service quality of PT. XYZ Insurance towards customer satisfaction who filed personal accident claims and to measure how much influence the quality service of PT. XYZ Insurance towards customer satisfaction who filed personal accident claims. In this research, a sample of 30 respondents of PT. XYZ Insurance’s customers is taken to complete a questionnaire. To analyze this research use validity test, reliability test, simple regression, and the management of data use SPSS version 17. The results of this research indicate that based on the results of hypothesis test there is influence between personal accident claims service quality on customer satisfaction and based on the analysis of determination coefficient found that PT. XYZ Insurance’s customer satisfaction is influenced by personal accident claims service quality at 34%. The conclusion is that the dimensions of service quality whic are tangibles, reliability, responsiveness, assurance, and empathy has a positive and significant influence on customer satisfaction. The improvement of customer satisfaction can be done by improving and fix the five independent variables that it is still less than the maximum. Keyword: customer satisfaction, personal accident, claims, tangibles, reability, responsiveness, assurance, emphaty.
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