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ANALISIS KUALITATIF BISNIS ASURANSI MIKRO DI INDONESIA

Mulawarman Awaloedin, S.Si., M.M.

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Title ANALISIS KUALITATIF BISNIS ASURANSI MIKRO DI INDONESIA
Author Mulawarman Awaloedin, S.Si., M.M.
Abstract Tujuan dari penelitian ini adalah untuk menjelaskan (explain) fenomena (phenomenon) yang terjadi di industri asuransi mikro di Indonesia pasca peluncuran Grand Design Pengembangan Asuransi Mikro Indonesia. Menggunakan metode studi kasus, dilakukan wawancara dengan sejumlah praktisi, diperoleh informasi bahwa, asuransi mikro masih belum mampu berkembang, jika memandang pada total jumlah penduduk Indonesia. Produk asuransi mikro masih tersebar di kota-kota besar, dan belum menyentuh masyarakat berpenghasilan rendah sesuai dengan konsep dasar asuransi mikro itu. Diperlukan terobosan guna mengembangkan asuransi mikro, seperti hal dengan dengan negara tentangga Filipina, yang lebih maju dalam mengembangkan skema asuransi ini. Guna mengembangkan bisnis asuransi mikro ini, perlu dikembangkan melalui pengembangan jaringan komunitas-komunitas kecil yang banyak terdapat di kelompok masyarakat menengah bawah. Selain itu, para pemasar juga perlu dilengkapi dengan seperangkat peralatan seperti basis data pasar (komunitas), berbasis ICT yang memadai. Oleh karena itu, bisnis asuransi mikro yang akan dikembangkan, disesuaikan dengan kondisi negara Indonesia, misal seperti asuransi mikro untuk pertanian, peternakan, nelayan, khususnya untuk daerah di pedesaan. Sedangkan untuk daerah perkotaan, bisnis asuransi mikro yang menarik adalah seperti kecelakaan diri, rumah tinggal, dan kendaraan bermotor.
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Repository Admin | 09 Aug 2021
Penelitian ini bertujuan untuk menguji secara empiris pengaruh kualitas sumber daya manusia (SDM) dan gaya kepemimpinan terhadap kinerja karyawan. Dalam penelitian ini, peneliti mengkaji kinerja karya...

ANALISIS PROSES KERJA MARKETING AGEN DI PT ASURANSI CENTRAL ASIA CABANG BINTARO

Repository Admin | 15 Jun 2021
Insurance marketing activities is one of the main pillars and so the spearhead in the insurance business both general insurance and life tnsuramce. Level of competition is getting tougher and harder i...