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PENGARUH BIAYA PROMOSI DAN BIAYA KOMISI TERHADAP PENDAPATAN PREMI DI PT ASURANSI BINA DANA ARTA,Tbk. (ABDA)

ELA WATI

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Title PENGARUH BIAYA PROMOSI DAN BIAYA KOMISI TERHADAP PENDAPATAN PREMI DI PT ASURANSI BINA DANA ARTA,Tbk. (ABDA)
Author ELA WATI
Abstract This study aims to test the effect ofpromotion cost and the cost of commission agents against the premium income of the company Insurance PT Bina Dana Arta period 2011-2015. The type of encode for processing used in this research is secondary data taken from the financial statements of the company. Methods quantitative the analysis used in this study is to test normality of encode, multiple regression test, test hipotesis, t test and f test. The results of this study show that the cost promotion has no significant effect non premium income and the cost of the commission agent effect against premium income amounted to 94,5%the remaining 5,5%is influenced by other variables that are not used in this study. Keyword : insurance, promotion cost, commission agent, premium income
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