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PENGARUH PENGETAHUAN, MOTIVASI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MASYARAKAT JAKARTA DALAM MEMBELI ASURANSI KENDARAAN BERMOTOR

LEONARDO IMANUEL PARASIAN

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Title PENGARUH PENGETAHUAN, MOTIVASI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MASYARAKAT JAKARTA DALAM MEMBELI ASURANSI KENDARAAN BERMOTOR
Author LEONARDO IMANUEL PARASIAN
Abstract This study aims to determine there is a relationship between factors knowledge, motivation, and trust that affecting people's decision to buy motor vehicle insurance and shows the most dominant factor. The population in this study is people in RW 04, Kelurahan Rambutan, Jakarta Timur. The sample were subjected to experiments as many as 75 respondents. As for the processing data, researcher analyzed to test validiy and reliability using computer program SPSS16 for windows. This research uses statistic inferensial method with quantitave model. Analysis Techique used multiple linear regression. Based on statistical data analysis, indicators in this study are valid and reliable. The most dominant factor in this research is Trust with a regression coefficient 0,355.
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