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PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN PRODUK ASURANSI MIKRO PERSONAL ACCIDENT (PA) PADA PT ASURANSI XYZ

REMIA MAHRESA

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Title PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN PRODUK ASURANSI MIKRO PERSONAL ACCIDENT (PA) PADA PT ASURANSI XYZ
Author REMIA MAHRESA
Date Issued 08/24/2016
Subject KEPUTUSAN KONSUMEN, ASURANSI MIKRO PERSONAL ACCIDENT (PA), FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS
Abstract Understanding of consumer behaviour is absolutely necessarry especially at insurance world that is so rapidly and quickly create higher intensity of competition, ad it became important for makerketer. This study aimed to determine wether cultural factors, social, personal, and psychology simultaneously affected to decision of using for insurance micro produt for personal accident in PT Asuransi XYZ. Population in this research are all insurance business of PT Asuransi XYZ.The sample were subjected to experiments as many as 60 respondents. As for the processing of the data were analyzed to test validiy and reabilit usisng Alpha Cronbach formula with the help of computer program SPSS 22 for windows. Analysis techique used multiple linear regression analysis. From the analysis it was found that variabel factor of cultural, social, personal and psychological simultaneously together have a significant influence towards the decision of using for insurance micro produt for personal accident and cultural variabel has dominant influence of using for insurance micro produt for personal accident. Keywords : cultural factors, social factors, personal factors, psychological factors, and the purchasing decision

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Repository Admin | 19 Aug 2021
This study aims to determine the effect of gross premium income of fire insurance and gross claims of fire insurance coverage to the gross underwriting of fire insurance. Research conducted on insur...

PROSES UNDERWRITING ASURANSI KREDIT PADA PROGRAM KREDIT KONSUMTIF DI PT ASURANSI BANGUN ASKRINDA

Admin | 21 Jun 2021
The lending activities carried out by the Bank are activities that have great potential in providing incomte to the Bank. Of course, in the credit distribution there are risks that might be experience...

PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUASAN TERTANGGUNG DI PT VISI BERSAMA SERANTAU TAHUN 2015

Repository Admin | 30 Jun 2021
This thesis is about insurance brokers function and quality service performance of Visi Bersama Serantau , PT and that influence for their client. This thesis researches to find out if any significa...

PENGARUH PERSEPSI PRODUK ASURANSI KENDARAAN BERMOTOR DAN TINGKAT PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN ASURANSI KENDARAAN BERMOTOR PADA NASABAH PT QBE GENERAL INSURANCE INDONESIA

Admin | 01 Jul 2021
Penelitian ini bertujuan untuk mengetahui dan menguji pengarub persepsi produk asuransi kendaraan bermotor dan tingkat pendapatan terhadap keputusan pembelian asuransi kendaraan bermotor pada nasabah...

HUBUNGAN ANTARA PEMAHAMAN MASYARAKAT TENTANG RISIKO DAN PERSEPSI MASYARAKAT TENTANG ASURANSI DENGAN MINAT MEMBELI PRODUK ASURANSI MIKRO DI RW 03 DESA PAKUNDEN KABUPATEN BANYUMAS

Admin | 03 Aug 2021
Penelitian ini bertujuan untuk mengetahui dan menguji hubungan pemahaman tentang risiko dan persepsi tentang asuransi dengan minat membeli produk asuransi mikro di RW 03 desa Pakunden Kabupaten Bany...