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ANALISIS PORTOFOLIO PENJUALAN PRODUK ASURANSI KENDARAAN BERMOTOR SYARIAH PT ASURANSI XYZ DENGAN MENGGUNAKAN MATRIKS BOSTON CONSULTING GROUP (BCG)

Nur Faiz Fatkhurohim

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Title ANALISIS PORTOFOLIO PENJUALAN PRODUK ASURANSI KENDARAAN BERMOTOR SYARIAH PT ASURANSI XYZ DENGAN MENGGUNAKAN MATRIKS BOSTON CONSULTING GROUP (BCG)
Author Nur Faiz Fatkhurohim
Abstract The problem in this research is: How is mapping of products portfolios motor vehicles sharia by XYZ Insurance using Matrix Boston Consulting Group (BCG). The purpose of this study is: to analyze mapping products portfolios of motor vehicles sharia by XYZ Insurance. The method analysis using Matrix Boston Consulting Group (BCG). Based on the mapping results of the matrix of the Boston Consulting Group (BCG) can be explained that the motor vehicles sharia products of XYZ Insurance when compared with the kompetitor move in quadran III or Question Mark. The interpretation of market share is less than kompetitor, but the rate of growth of the past 2 years the product is high. Keywords : Portfolio Products, Matrix Boston Consulting Group, Mapping Portfolio
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