Title | PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI SYARIAH DI INDONESIA |
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Author | DEA PRIYANTI PUTRI |
Abstract | This study aimed to determine motivation, perception, and consumer’s attitude simultaneously affected to decision of buying for insurance sharia product in Indonesia especially people in RW 09 Cipinang. Population in this research are all people in RW 09 Cipinang. The sampel in this research as many as 85 respondents. The processing of the data were analyze to test validity and reliability using Alpha Cronbach formula with the help of computer program SPSS for windows. Analysis technique used multiple linear regression analysis. From the analysis it was found that variabel motivation, perception, and consumer’s attitude simultaneously have a significant and positively influence the decision of the consumers to buying for insurance sharia product and perception variabel has dominant influence of variabel's decision of buying for insurance sharia product. Keywords : motivation, perception, consumer’s attitude, and buying decision |
Repository Admin | 25 Aug 2021
The purpose of this study to describe the handling of claims handling procedures, describing medikolegal role in the process of handling claims, to determine the effectiveness of the procedure or the...
Repository Admin | 25 Aug 2021
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Penelitian ini bertujuan untuk mengetahui pengaruh premi retrosesi dan klaim
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Research conducted on insur...
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Repository Admin | 23 Aug 2021
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Monitoring is an activity aimed at providing information about the causes and consequences of a policy that is being implemented. Monitoring is the last function that must be carried out in management...
Admin | 23 Jun 2021
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Admin | 05 Aug 2021
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PT Asuransi BRI Life is a professional insurance business company that provides
excellent service to customers.
The recruitment process at PT Asuransi BRI Life is essential to obtain a good
salespe...