| Title | PENGARUH MOTIVASI DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI JIWA SYARIAH DI LINGKUNGAN RW 01 KELURAHAN PETOJO UTARA JAKARTA PUSAT |
|---|---|
| Author | NINING SUGIARTI |
| Date Issued | 08/22/2018 |
| Subject | KEPUTUSAN PEMBELIAN, MOTIVASI DAN PERILAKU KONSUMEN |
| Abstract | Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan perilaku konsumen terhadap pengambilan keputusan membeli produk asuransi jiwa syariah di lingkungan RW 01 Kelurahan Petojo Utara Jakarta Pusat. Populasi dalam penelitian ini adalah seluruh masyarakat di RW 01 Kecamatan Gambir, Kelurahan Petojo Utara Jakarta Pusat. Sampel dalam penelitian ini sebanyak 85 responden. Pengolahan data dianalisis untuk menguji validitas dan reliabilitas menggunakan rumus Alpha Cronbach dengan bantuan program SPSS for windows. Teknik analisis menggunakan analisis regresi linear berganda. Dari hasil analisis ditemukan bahwa variabel motivasi dan perilaku konsumen secara simultan memiliki pengaruh yang signifikan dan positif terhadap produk asuransi jiwa syariah. Kata kunci: motivasi, perilaku konsumen, dan keputusan membeli |
| Name : | BAB 1.pdf | Format : | Please Sign in to download file | |
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| Size : | 0.91 MB | Description : | Bab 1 |
| Name : | BAB 2.pdf | Format : | Please Sign in to download file | |
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| Size : | 0.76 MB | Description : | Bab 2 |
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| Size : | 0.65 MB | Description : | Bab 3 |
| Name : | BAB 4.pdf | Format : | Please Sign in to download file | |
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| Size : | 1.10 MB | Description : | Bab 4 |
| Name : | BAB 5.pdf | Format : | Please Sign in to download file | |
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| Size : | 0.37 MB | Description : | Bab 5 |
| Name : | Daftar Pustaka.pdf | Format : | Please Sign in to download file | |
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| Size : | 0.37 MB | Description : | Daftar Pustaka |
| Name : | HAL JUDUL.pdf | Format : | Please Sign in to download file | |
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| Size : | 1.55 MB | Description : | Judul |
| Name : | LAMPIRAN.pdf | Format : | Please Sign in to download file | |
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| Size : | 1.64 MB | Description : | lampiran |
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| Size : | 0.37 MB | Description : | DAFTAR PUSTAKA |
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