| Title | HUBUNGAN PREMI AGEN DAN PREMI DIRECT SELLING DENGAN PENDAPATAN PREMI PADA PT. ZURICH INSURANCE INDONESIA KANTOR PEMASARAN TOMANG |
|---|---|
| Author | SANDI SETIADI |
| Date Issued | 08/22/2019 |
| Subject | pendapatan premi, agen dan direct selling |
| Abstract | Penelitian ini bertujuan untuk mengetahui hubungan premi agen dan premi direct selling dengan pendapatan premi. Penelitian ini menggunakan variabel independen yaitu premi agen dan premi direct selling. Variabel dependennya adalah pendapatan premi. Metode penelitian ini adalah kuantitatif dan dilakukan di PT Zurich Insurance Indonesia Kantor pemasaran Tomang dengan data sampling 33 bulan yaitu bulan Januari 2015 sampai dengan September 2017. Hasil dari penelitian ini adalah adanya hubungan Premi Agen dengan Pendapatan Premi, Premi Direct Selling dengan Pendapatan Premi, dan Premi Agen dan Premi Direct Selling hubungan sebesar 89,1%. Kata kunci : agen, direct selling, pendapatan premi |
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