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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT DALAM MEMBELI PRODUK ASURANSI JIWA DI PT AJ CENTRAL ASIA RAYA CABANG JAKARTA

HENI JAYANTI

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Title ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT DALAM MEMBELI PRODUK ASURANSI JIWA DI PT AJ CENTRAL ASIA RAYA CABANG JAKARTA
Author HENI JAYANTI
Abstract This study aims to determine the effect of term life insurance products and education levels on people’s interest in having life insurance products. The method used in this research is experimental method 2 x2 factorial design. Sample is determined by cluster non random sampling technique. Instruments used for public interest in the form of questionnaires. There is a significant influence in having a life insurance product, but at the S1 level is more influential on term and unitlink life insurance products, while at the senior secondary level the interest does not have a significant effect. Keywords : public interest, insurance product, education levels
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