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ANALISIS PENGARUH RASIO RETENSI SENDIRI, RASIO BEBAN KLAIM, DAN RASIO BEBAN PEMASARAN TERHADAP RASIO PERTUMBUHAN PREMI PT ASURANSI SINAR MAS

NURUL KHAIRANI THONIYA

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Title ANALISIS PENGARUH RASIO RETENSI SENDIRI, RASIO BEBAN KLAIM, DAN RASIO BEBAN PEMASARAN TERHADAP RASIO PERTUMBUHAN PREMI PT ASURANSI SINAR MAS
Author NURUL KHAIRANI THONIYA
Abstract Penelitian ini bertujuan untuk mengetahui pengaruh rasio retensi sendiri, rasio beban klaim dan rasio beban pemasaran terhadap rasio pertumbuhan premi PT Asuransi Sinar Mas. Data sekunder diperoleh dari laporan keuangan perusahaan yang dirilis di website www.sinarmas.co.id. Hasil dan kesimpulan dari penelitian ini adalah: 1) pengujian signifikansi t secara parsial (uji statistik t) rasio retensi sendiri (X1) berpengaruh terhadap rasio pertumbuhan premi (Y). 2) pengujian signifikansi t secara parsial (uji statistik t) rasio beban klaim (X2) berpengaruh terhadap rasio pertumbuhan premi (Y). 3) pengujian signifikansi t secara parsial (uji statistik t) rasio beban pemasaran (X3) berpengaruh terhadap rasio pertumbuhan premi (Y). 4) Pengujian secara simultan (uji statistik F) variabel independen yaitu rasio retensi sendiri, rasio beban klaim dan rasio beban pemasaran berpengaruh terhadap variabel dependen yaitu rasio pertumbuhan premi pada PT. Asuransi Sinar Mas. Penelitian ini diharapkan dapat memberikan informasi mengenai pengaruh rasio retensi sendiri, rasio beban klaim dan rasio beban pemasaran terhadap rasio pertumbuhan premi PT Asuransi Sinar Mas. Kata Kunci: Rasio Retensi Sendiri, Rasio Beban Klaim, Rasio Beban Pemasaran, dan Rasio Pertumbuhan Premi
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