| Title | PENGARUH TINGKAT MITIGASI RISIKO DAN TINGKAT LITERASI ASURANSI TERHADAP MINAT BELI PRODUK ASURANSI PENDIDIKAN MASYARAKAT DI KELURAHAN JATIBENING BARU |
|---|---|
| Author | ALFIAN ZATA THIRAFI |
| Abstract | Pada penelitian kali ini penulis ingin mengetahui apakah tingkat mitigasi risiko dan tingkat literasi asuransi masyarakat Kelurahan Jatibening II berpengaruh kepada minat beli produk asuransi pendidikan. Dalam penelitian ini, penulis menggunakan jenis penelitian kuantitatif dengan melakukan penyebaran kuisioner yang dijembatani oleh perizinan dari Kelurahan Jatibening Baru. Subjek penelitian dalam penelitian ini adalah 589 KK yang tersebar di Perumahan Jatibening II. Dengan rumus yang sudah ditentukan maka diambil 85 perwakilan responden yang mewakili 1 keluarga dari 589 KK. Penulis membuat pertanyaan dan pernyataan kuisioner berdasarkan faktor yang mempengaruhi minat beli asuransi pendidikan pada masyarakat Kelurahan Jatibening 2. Dalam penelitian ini ditemukan bahwa tingkat mitigasi risiko dan tingkat literasi asuransi memiliki peran serta pengaruh masing-masing dalam mempengaruhi minat beli produk asuransi pendidikan. |
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