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PERANAN DIVISI CORPORATE SECRETARY AND CORPORATE MARKETING COMMUNICATION DALAM MENINGKATKAN BRAND AWARENESS PT ASURANSI JIWA ADISARANA WANAARTHA

NUR AINI

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Title PERANAN DIVISI CORPORATE SECRETARY AND CORPORATE MARKETING COMMUNICATION DALAM MENINGKATKAN BRAND AWARENESS PT ASURANSI JIWA ADISARANA WANAARTHA
Author NUR AINI
Date Issued 12/23/2014
Subject BRAND AWARENESS, MARKETING COMMUNICATION, CORPORATE SECRETARY AND CORPORATE MARKETING
Abstract Brand awareness is a degree of the society’s knowledge of a brand or trademark. When the brand is well known in the society, the products which are offered will be easier to be accepted by the society. So that, brand awareness is very important to be increased. Corporate Secretary and Marketing Communication Division has an important role to increase the brand awareness of WanaArtha Life. The ways to increase brand awareness of WanaArtha Life should be done both in the Company it self and in the general society. Keyword : Brand awareness

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